NFL Stadium Proposals and Team Procurement

–– Stadium politics in Los Angeles is a fickle business as you could imagine.  When our CEO decided he wanted to go for his proverbial unicorn, something he’d been dabbling with his entire life, I had no idea the intricacies involved would be so time consuming and monetarily perilous but incredibly interesting and fun.  So I marked myself present and accounted for that mission.

We started with my boss’s lifelong ambition to renovate the Los Angeles Memorial Coliseum with the hopes of “wooing” the St. Louis Rams back to their home in LA.  He was originally involved with the Coliseum during the 70’s and 80’s when he owned his AHL Hockey Team, the Los Angeles Sharks that played at the Los Angeles Sports Arena and knew the old Rams ownership well.  Our plan was to do a complete renovation while maintaining all of the rich historical aspects of the original Coliseum.

It was my job to create all of our marketing, including web presence, video proposals and business plans as well as running demographic studies and contemplate the network design with our Architect.  Most importantly, it was my job to ensure that many terabytes of large, sensitive files were transported to and fro without prying eyes or meddling.

The Coliseum project unfortunately fell through when the stadium was awarded to USC, so we segued into creating a similar stadium project where Interstate 405 and the 110 intersect.  My job was the same as the Coliseum, only with different city government players this time around.  We were finalists with the NFL in their attempt to get NFL football back to LA with our campaign, but it was ultimately awarded to Stan Kroenke in the nearby city of Inglewood.

I also worked diligently on a proposal to save Qualcomm Stadium in Mission Valley San Diego and retain our beloved Chargers but we all know how that panned out.